The Golden Rule Book! Greetings Hero's Odyssey Fellowship!

Greetings Hero's Odyssey Fellowship!  

This is Dr. E of herosodyssey.com -- I apologize for the extreme delay!  Hope you have been well!  I have been hiking extensively, photographing epic landscapes while working on numerous "Hero's Odyssey Entrepreneurship" books.  You know that part in the hero's odyssey which calls upon us to enter the forest where none have gone before, before returning on home to share the story?  Well, that is where I have been!

I had the pleasure of meting many of you at Creative Live in December 2014--yes it has been awhile! Others of you signed aboard the mailing list over the past couple years.  I recently finished The Golden Ratio Principle, and the book is only 99 cents for list members (I used some of my photography for the cover).  Please also find an excerpt below.  If you're a member of Amazon Kindle Unlimited, the book is free!



May the humble tome serve you well along your hero's odysseys!  If you enjoy the book and would like to pen a review, that would be epic awesome.  And please feel free to forward this email to a friend, and they will get the book for 99 cents too.  

Well, I will now be communicating a bit more regularly, with wisdom, book discounts, podcasts, and more! :)   And I set up a Facebook group too, where I am happy to answer any questions!

http://facebook.com/herosodyssey

Please enjoy some of my recent photography here:
http://facebook.com/mcgucken
http://instagram.com/elliotmcgucken

I thought it would be fun to offer this list all my new books at .99 cents, before the cost goes up to the normal price of $4.99 - $9.99 at amazon.com!  More new books soon. :) 

Here's an excerpt from the preface of The Golden Rule:

Preface to The Golden Rule: Do onto others as you would have them do unto you.

Dr. E’s Ph.D. Artificial Retina Dissertation, which he gave away freely during the Merrill Lynch Awards Ceremonies.  It is now helping the blind see.
 

 
Why did Apple rise so rapidly to become the dominant player in artistic communities?  How did Apple become the world’s largest, most successful company, redefining the computer, music player, and phone along the way?  Why did Apple resonate so well with humanity?  It was because of The Golden Rule.  As Steve Jobs recruited artists, poets, and musicians, they were able to put themselves in the shoes of the customers.  By creating that which they themselves most wanted, they created that which humanity most wanted.  They simply did onto others as they would have others do unto them.  Jobs explained it with:
 
The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a desire to express themselves.  In fact, some of the best people working on the original Mac were poets and musicians on the side…. Great artists like Leonardo da Vinci and Michelangelo were also great at science.
 
How did Jack Bogle create the Wall Street titan of Vanguard?  Simple.  He made the Golden Rule the center and circumference of his company.  Instead of employees, he had fellow “crewmembers,” as treated each and every one of them how he wished to be treated.  Instead of customers, he had fellow “clients,” as although he founded the company, his investment in Vanguard received the exact same rate of return as every client’s investment did.  In structuring the company as a truly mutually-owned mutual fund, Bogle left billions on the table, which ended up in his happy clients' pockets.
 
Dr. E has always lived by the Golden Rule, giving his artificial retina technology freely, and then donating numerous larger prints of his fine art photography to hospitals and veteran’s clinics.  Soon, someone with an artificial retina will see one of Dr. E’s works in the hospital where they received the retinal implant. 

Entrepreneurship is not what you get, but what you give.  Entrepreneurship is not first and foremost about making money, but creating wealth.  The great Socrates stated, “Virtue does not come from money, but money and every lasting good of man derives from virtue.”  Pursue virtue—pursue excellence in all you do, give it freely, and vast wealth will follow, beyond your wildest dreams.  This wealth can be converted to money, but just the story of your epic hero’s odyssey is a vast payment in and of itself, for the story is a soul of a work, and the soul alone is immortal.  Such is the power of The Golden Rule.

Read more here (for free or 99 cents):
https://www.amazon.com/dp/B01MTEBFW0/

And please, I would love to hear from you and find out how you're doing!

Email me and/or contact/friend me at facebook!
http://facebook.com/elliot.mcgucken

And join the Hero's Odyssey Fellowshpi group!

Best,

Dr. Elliot McGucken

Would Herman Melville have blogged? Would he have optimized his blog for search engines and called it "Whales, Whaling, and Hunting Whales," instead of Moby Dick? :)

Would Herman Melville have blogged?  Would he have optimized his blog for search engines and called it "Whales, Whaling, and Hunting Whales," instead of Moby Dick? :)

There are those authors who use search-engine-optimized titles, and then there are those who lead search-engine-optimized lives.  A few years back, they researched the trending keywords and search terms on google, and then devoted their activities to pursuing and writing about their search-engine-optimized life.

A great book title would be "Living the Search Engine Optimized Life--how to Harness Technology in Living Your Dreams."

The word "blog" comes from "weblog," and as is the nature of "logs," it concerns itself with chronicling the day's events.  Facebook was designed about the "face," while Instagram celebrates the "instant," and twitter celebrates, well, the "tweet."  Now all this is well and good, but all enduring art and Epic Poetry must reach beyond the face, rise above the twitter, and transcend the instant.  And so, perhaps the design of modern technology is not always ideal for the long-term artist. :)

While penning Moby Dick, Melville wrote a letter to Nathaniel Hawthorne stating that although he knew it would never pay, he had to write it anyway.  And in the Novel, Captain Ahab explains the very same sentiment to First Mate Starbuck. He knows that chasing Moby Dick will never pay in dollars "counted down from the mint:" 

“Aye, aye!” shouted the harpooneers and seamen, running closer to the excited old man: “A sharp eye for the white whale; a sharp lance for Moby Dick!”

“God bless ye,” he seemed to half sob and half shout. “God bless ye, men. Steward! go draw the great measure of grog. But what’s this long face about, Mr. Starbuck; wilt thou not chase the white whale! art not game for Moby Dick?”

“I am game for his crooked jaw, and for the jaws of Death too, Captain Ahab, if it fairly comes in the way of the business we follow; but I came here to hunt whales, not my commander’s vengeance. How many barrels will thy vengeance yield thee even if thou gettest it, Captain Ahab? it will not fetch thee much in our Nantucket market.”

“Nantucket market! Hoot! But come closer, Starbuck; thou requirest a little lower layer. If money’s to be the measurer, man, and the accountants have computed their great counting-house the globe, by girdling it with guineas, one to every three parts of an inch; then, let me tell thee, that my vengeance will fetch a great premium here!”

“He smites his chest,” whispered Stubb, “what’s that for? methinks it rings most vast, but hollow.”

“Vengeance on a dumb brute!” cried Starbuck, “that simply smote thee from blindest instinct! Madness! To be enraged with a dumb thing, Captain Ahab, seems blasphemous.”

“Hark ye yet again- the little lower layer. All visible objects, man, are but as pasteboard masks. But in each event- in the living act, the undoubted deed- there, some unknown but still reasoning thing puts forth the mouldings of its features from behind the unreasoning mask. If man will strike, strike though the mask! How can the prisoner reach outside except by thrusting through the wall? To me, the white whale is that wall, shoved near to me. Sometimes I think there’s naught beyond. But ‘tis enough. He tasks me; he heaps me; I see in him outrageous strength, with an inscrutable malice sinewing it. That inscrutable thing is chiefly what I hate; and be the white whale agent, or be the white whale principal, I will wreak that hate upon him. Talk not to me of blasphemy, man; I’d strike the sun if it insulted me. For could the sun do that, then could I do the other; since there is ever a sort of fair play herein, jealousy presiding over all creations. But not my master, man, is even that fair play. Who’s over me? Truth hath no confines. Take off thine eye! more intolerable than fiends’ glarings is a doltish stare! So, so; thou reddenest and palest; my heat has melted thee to anger-glow. But look ye, Starbuck, what is said in heat, that thing unsays itself. There are men from whom warm words are small indignity. I meant not to incense thee. Let it go. Look! see yonder Turkish cheeks of spotted tawn- living, breathing pictures painted by the sun. The Pagan leopards- the unrecking and unworshipping things, that live; and seek, and give no reasons for the torrid life they feel! The crew, man, the crew! Are they not one and all with Ahab, in this matter of the whale? See Stubb! he laughs! See yonder Chilian! he snorts to think of it. Stand up amid the general hurricane, thy one tost sapling cannot, Starbuck! And what is it? Reckon it. ‘Tis but to help strike a fin; no wondrous feat for Starbuck. What is it more? From this one poor hunt, then, the best lance out of all Nantucket, surely he will not hang back, when every foremast-hand has clutched a whetstone. Ah! constrainings seize thee; I see! the billow lifts thee! Speak, but speak!- Aye, aye! thy silence, then, that voices thee. (Aside) Something shot from my dilated nostrils, he has inhaled it in his lungs. Starbuck now is mine; cannot oppose me now, without rebellion.”

“God keep me!- keep us all!” murmured Starbuck, lowly.